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Friday, April 04, 2008

Absolut Border Problem

A good friend of mine over at Chell’s Roost pointed this amazing story out. Bill boards and advertisements in Mexico City defining what the new and improved southern border of the United States should look like according to the makers of Absolut Vodka. My thanks to the Gateway Pundit for the picture of the advertisement.

Just for the record, you can put me in the column of “I don’t friging think so!” You can check out Chell's Roost for a directory of products from the company that bought and paid for this "Screw you Gringo's" advertisement campaign.
I wonder how well this ad campaign was really thought out? What kind of idiot signed off on this and thought that the largest consumer driven market in the world would not take offense at this kind of idiocy? Did they think that this would never reach the people of America? Talk about living in a bottle?
Sales of this product line should really sail off the charts in all of our border states... like the Titanic!

Absolut Vodka was reaching out to the La Raza drinkers with this ad release in Mexico.After this news broke and the uproar that followed Absolut apologized... sort of... Well, not really.See for yourself:

The In An Absolut World advertising campaign invites consumers to visualize a world that appeals to them -- one they feel may be more idealized or one that may be a bit "fantastic." As such, the campaign will elicit varying opinions and points of view. We have a variety of executions running in countries worldwide, and each is germane to that country and that population.

This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility. In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues. Instead, it hearkens to a time which the population of Mexico may feel was more ideal.

As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market. Obviously, this ad was run in Mexico, and not the US -- that ad might have been very different.

By Paula Eriksson,

VP Corporate Communications, V&S Absolut Spirits

Ya, that still doesn't work for me. Had I known it was your sister, I wouldn't have raped her or called her a whore just isn't an excuse for me. Does it work for you? Ya this has back pedaling to all of us dumb American's written all over it. This is corporate idiocy at the highest level and nobody is willing to say "I'm Sorry, it was a stupid thing to do."


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