Solar Power Education and Marketing
For many home owners there is a fear of dealing with anything electrical once you get past the point of plugging in the blow dryer or hitting the start button on your microwave oven. As long as you pay the electric bill every month and the lights go on when you turn a switch then that is all you want to know.
The world as we know it is getting smaller and the resources to keep those lights on need to change over the long term. If not for political hot points in the world such as Iraq and Iran over oil availability then for green house gas and global warming reasons.
Energy consumption and the education we need to change our perspective on one source of energy are covered in this interesting piece over at the New York Times…
Today’s Topic Is Solar Energy Systems
By CLAUDIA H. DEUTSCH
Published: April 19, 2007
QUICK, true or false: Solar energy systems work only on hot, cloudless days. Rooftop systems come in one configuration — big and ugly. And if you generate more energy than you use, there is no way you can sell it elsewhere.
For the record, the answer to all of those is: false. But last summer the Sharp Electronics Corporation, one of the biggest makers of rooftop solar panels, asked about 1,000 people those questions and was astounded at how many answered wrong.
So Sharp, which is a wholly owned subsidiary of the Sharp Corporation of Japan and RiechesBaird, the ad agency it hired in July, tabled their original plan to push the virtues of Sharp systems among installers, builders and distributors. Instead, they embarked on a six-month campaign to teach homeowners in California — the state with the most generous government incentives for solar energy — how it works.
Their hope is that — to borrow a phrase from Sy Syms, the discount clothing entrepreneur — an educated consumer will eventually be their best customers. – The New York Times
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